Strategy that ships.
Products that stick.
I build product organizations and digital products that create measurable impact — from zero-to-one ventures to scaling mature platforms.
Get in touchI believe the best product strategy is the one that actually gets built — and used.
I'm a product leader who moves between big-picture strategy and the details that make or break user experiences. I've set roadmaps at board level, run discovery in the field, and shipped features used by tens of thousands of people across regulated industries and consumer markets.
What I bring isn't a methodology — it's pattern recognition built from operating at every stage: corporate venture building at Deloitte, scaling product teams at Personio (Europe's leading HR tech), building from zero at filu, and founding my own app.
I know what good looks like because I've built it more than once.
Users acquired in six weeks — zero paid spend. Hyzerbase, the first fantasy disc golf app for Android & iOS, hit 1,500+ users through community-led growth alone. The 89% weekly retention wasn't a lucky metric — it was the result of obsessing over the right core loop before scaling.
filu
CurrentOwn strategy and roadmap across clinical tooling and pet-parent experiences in a regulated veterinary setting. Lead cross-functional squad, manage product design, represent product to the board with KPI and investment cases.
Personio
B2B SaaSShipped compliance-critical capabilities for complex European HR markets. Drove API and payroll integrations, launched hardware terminal partnerships, built an integrations ecosystem.
Hyzerbase
Consumer / FounderBuilt and launched the first fantasy disc golf mobile app. 1,500+ users in six weeks. 89% 7-day retention (industry avg: 7.3%). Monetized via subscriptions — fully organic.
Strategy Compass
LeadershipBuilt the PM and design functions from scratch. Portfolio strategy across four B2B products. Hired and coached the team, shifted org toward product-led practices.
Deloitte Digital
Venture BuildingHelped architect a digital B2B platform for one of the world's four largest retailers. That venture grew from €0 to over €4 billion in revenue by 2023.
Things I've built, explored, and shipped outside of work.
Hunting Grounds Manager
A management tool for organizing and tracking hunting grounds.
Gym Workout Tracker
A workout tracking app for logging and progressing gym sessions.
Fawn Rescue Drone Ops
Coordinating drone missions to locate and rescue fawns before mowing season.
Freezer Inventory
A simple app to track what's in your freezer and reduce food waste.
Let's build something great.
Head of Product · VP Product · Chief Product Officer